It takes an average of three months for a property to sell, provided that the selling price is in line with the market price. Your apartment has been viewed many times but you still haven't received an offer? A selling price that's too high, imperfect communication and an unkempt property could be the reasons for this failure. Here are some valuable tips shared by Mobilis Group employees!
The precise and rigorous definition of the selling price is strategic. It must be entrusted to a real estate professional. The Groupe Mobilis teams have the skills, tools and experience to determine the true market price of your property. Our staff each work in their own sector, and visit apartments similar to yours every day.
The Paris prestige market is tinged with many nuances, and is becoming more streamlined. If it operates in cycles, you'll need to keep a close eye on the trend and adjust your selling price accordingly, or wait for more favorable market conditions for your property to sell.
Last but not least, emotional considerations must be banished when determining your selling price. The price at which you bought your apartment a few years ago is no longer a benchmark.
The objective is clear: you need to captivate buyers simply by reading the ad. Write a relevant sales ad, and enhance it with qualitative photos. Neglected, poorly framed or dark visuals will scare off potential buyers. Professional, high-impact photos will significantly increase the number of views of your ad.
Finally, to promote the sale of your property, you must also be convincing and know how to answer all possible questions.
Entrusting the sale of your property to a real estate professional is the assurance of obtaining the best possible presentation of it!
What is a "burned out" apartment?
Real estate professionals qualify a property as "burnt out" when it has been visible on real estate portals for a while and no longer generates visits, calls or emails. Buyers are no longer interested in your property because they feel that it has a defect or that the selling price is out of line with the market.
You should also know that these same buyers have access to specific tools that allow them to see the latest news.
If your property is "burnt out", several solutions are available to you:
- Take it off the market for several weeks at a time to get a new look the next quarter
- Post new photos and description to make it look like a new ad
- Announce a price cut
Your property must be well presented. It must be a real eye-catcher! You can easily resort to home-staging by de-cluttering your apartment. Remove family photos, knick-knacks and bulky furniture... Potential buyers need to project themselves in a depersonalized and neutral property.
If major work is to be planned, think of presenting estimates to future buyers to reassure them on the amount of work to be considered, thus avoiding a too severe negotiation of the selling price.
Professionalism and an impeccable knowledge of the market are the two keys to a successful sale. You have a real estate project? Let's talk at 01 47 20 30 00 !
